Case Study: Transforming a Vancouver Dental Clinic’s Digital Presence
Within a span of just four (4) months, Pro Web Services revitalized an internet presence for a Vancouver dental clinic by improving the clinics online exposure, performance and increasing patient engagement through data driven SEO improvements, content and security enhancements.
Overview
4-Month Digital Turnaround
A highly recognized dental studio in Vancouver hired Pro Web Services to revitalize their overall digital ecosystem; from their websites speed and ranking on major search engines to increase patient engagement and exposure locally.
At the time of our partnership in June 2025, the clinic had an outdated website that was coded without the use of a Content Delivery Network (CDN) or caching and therefore experienced extremely poor page load times. In addition, their website did not include the tracking or modern user experience (UX) functionality that is standard in today’s websites.
Within a four-month period, our comprehensive strategy increased the clinic’s visibility, enhanced conversion rates, and provided a solid foundation for continued long-term growth.
📞 Call us today for a free consultation and quote.
Key Highlights
140 % increase in organic Users (GA4)
+110 % organic traffic growth (Semrush).
+250 new keyword rankings 60 + new top-10 keyword positions (Semrush)
250 % growth in local visibility across map searches (Semrush)
Improved conversion tracking and chatbot-assisted inquiries
The Challenge
Prior to our engagement with the clinic, there were multiple technical and performance issues present:
- The clinic’s website lacked updated metadata and structured data.
- There was no CDN and little caching being used at the time, which resulted in very poor website load times.
- The clinic was still operating off of an older, hard-coded website design; this made it difficult for them to make updates to the website due to the risk of errors.
- Business listings for the clinic contained inconsistent information across Google Business Profile (GBP), Facebook, Instagram, and other third-party listing sites.
- The clinic had poor analytics reporting and could not accurately track conversions or measure the effectiveness of their marketing spend.
- Poorly designed booking features and security vulnerabilities also existed for the clinic.
Both issues prevented the clinic from achieving optimal levels of organic visibility and effectively measuring their Return On Investment (ROI) for their marketing efforts.
Our Approach
Phase 1
Foundation and Security
Deep technical audit using GA4, GSC, and Semrush data and implemented critical fixes:
- Rebuilt meta titles & descriptions across every page
- Added Cloudflare CDN and server-level caching
- Replaced Google reCAPTCHA with Cloudflare Turnstile
- Introduced multi-layer security headers and HTTPS hardening
- Standardized tracking scripts and ownership in GA4 and GSC
Phase 2
UX & Conversion Optimization
To improve patient engagement, we redesigned critical front-end elements:
- Simplified booking and contact forms (fewer clicks)
- Added clear call-to-action (CTA) buttons on service pages
- Enhanced mobile navigation and accessibility
- Adjusted header structure for faster rendering
- Added Pro Web Services Chatbot to capture leads and assist visitors 24/7
Phase 3
Content and Local SEO
Recognizing that dental content must balance expertise and readability, we:
- Restructured service pages, FAQs, blog posts with advance schema
- Optimized Google Business Profile, citations, and NAP consistency
- Managed ongoing social-media profiles
- Press-release and award nominations
Key Takeaways
Recognizing that dental content must balance expertise and readability:
- Technical health = trust: Fast, secure websites outperform outdated builds in patient retention and SEO ranking.
- AI chatbots convert: The PWS Chatbot captured leads beyond clinic hours and improved user satisfaction.
- Content with expertise: Simplifying complex dental topics while maintaining clinical accuracy increased dwell time.
- Consistency matters: Aligning website, GBP, and social channels built a cohesive brand presence.
Looking Ahead
Pro Web Services is currently providing a clinic’s website with an ongoing monthly support plan for its reliable and scalable platform.
Future enhancements will be based upon AI scheduling of appointments, additional support for multiple languages, and regular reviews of backlinks to continue to improve the domain authority.
Conclusion
This project shows that through both data driven strategy, technical precision and consistent branding, a small local dentist can have a significant increase in their online presence.
Through optimizing SEO for the website, improving user experience (UX) and managing the clinic’s online reputation, Pro Web Services was able to position the clinic as one of the top dental brands in the area.
HEAR FROM OUR CLIENTS
Hear directly from those who’ve experienced the impact of our work. Our clients’ success stories speak for themselves.
Frequently Asked Questions About Dental SEO
Ready to grow with SEO that delivers real results?
Build visibility, attract more clients, and grow online through proven SEO strategies backed by real data — not guesswork.
📞 Call us now or 📩 Book a consultation today and let PWS turn search traffic into measurable growth.
